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Amazon Marketplace Manager
Louis Nguyen
Hertford, UK
[07770361877] • [Louis_nguyen@live.co.uk]
Professional Summary
Amazon Marketplace specialist with 8+ years of hands-on experience managing a Seller Central account and developing private label products in competitive categories. Experienced in Amazon SEO, listing optimisation, PPC campaign management, demand forecasting, and profitability analysis, with a strong understanding of how ranking, reviews, and listing quality influence marketplace performance.
Practical experience across the full Amazon product lifecycle, including supplier sourcing, private label development, shipping coordination, listing creation, and product launches. Skilled at improving organic visibility, refining listings based on customer feedback, and analysing competitor positioning using tools such as DataDive.
Commercially minded and analytical, with a strong understanding of how products compete within Amazon search results and how to improve ranking, conversion, and long-term sales performance.
Core Skills
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Amazon Marketplace Management
- Seller Central account management
- Listing optimisation & catalogue management
- Account health monitoring
- Inventory planning & forecasting
Amazon Growth Strategy
- Organic ranking improvement
- Product launch strategy
- Conversion rate optimisation
- Keyword research & search term harvesting
Amazon Advertising
- PPC campaign strategy
- Sponsored Products / Sponsored Brands
- ACoS / TACoS optimisation
- Bid & budget management
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Commercial & Analytical
- Profitability analysis
- ROI tracking
- Pricing strategy & Buy Box optimisation
- Promotional planning
Tools & Platforms
- DataDive
- Helium 10 / Jungle Scout
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Professional Experience
Amazon Marketplace Manager / Amazon Account Manager
Warestore Ltd – London
[2015] – Present
Owned the end-to-end management of Amazon marketplace operations, focusing on revenue growth, profitability, and improved marketplace performance.
Key Achievements
- Increased organic ranking for priority products through keyword optimisation and structured listing improvements
- Managed and optimised Amazon PPC campaigns, improving ROAS and reducing wasted ad spend
- Conducted competitor analysis using DataDive to identify keyword gaps and ranking opportunities
- Implemented strategic pricing and promotions to improve Buy Box ownership and sales velocity
- Developed forecasting models to support inventory planning and prevent stockouts
- Led product launch strategies including keyword research, PPC launch campaigns, and ranking strategies
Responsibilities
- Managed daily operations within Amazon Seller Central
- Optimised product listings including titles, bullets, A+ content and backend search terms
- Monitored account health, performance metrics and policy compliance
- Analysed marketplace data to identify growth opportunities
- Supported Amazon channel growth through listing optimisation, PPC campaign management and marketplace analysis.
Key Contributions
- Assisted with Amazon PPC campaign setup and optimisation
- Conducted keyword research and listing optimisation to improve discoverability
- Managed promotional campaigns including deals, coupons and discounts
- Analysed competitor listings and marketplace trends to inform strategy
- Supported inventory forecasting and catalogue updates
Key Achievements
- 8+ years managing Amazon Seller Central accounts
- Successfully improved organic keyword rankings across multiple product categories
- Managed Amazon PPC budgets and optimisation strategies
- Conducted competitor and keyword analysis using DataDive to identify ranking opportunities and improve listing performance.
- Developed keyword indexing and ranking strategies to secure first-page visibility for priority search terms, leveraging listing optimisation, PPC performance and review growth.
- Optimised Amazon PPC campaigns to maintain <20% ACoS and 5.5+ ROAS, enabling products to consistently dominate first-page search results for priority keywords.
- Refined listings using customer feedback, review insights and search data to increase conversion rates and marketplace competitiveness.
- Owned the end-to-end Amazon product lifecycle, including supplier sourcing, private label product development, international shipping logistics, listing creation, and product launch strategy.